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SEO and Google Business Profile

Getting found on Google by people near you who are ready to buy, so the site earns more visits, enquiries and calls.

Quoted per project after the free consultation, because the starting point differs enormously.

Book a free consultation (opens in a new tab)075800 77770
A queue of people waiting along the pavement outside a small shop, a little business plainly doing well

What it gets you

  1. More of the people searching nearby land on your website, and more of them pick up the phone
  2. You appear in the map results across the areas you actually cover, not only at your own postcode
  3. The enquiries come from people ready to buy, searching things like "near me" and "open now", not idle browsers
  4. You can see what changed in Google's own reports, the same numbers an agency would show you

What this could do for you

A few examples of what it could look like for a business like yours. Ideas, not promises.

  • Found by people searching nearby

    When someone types "electrician near me" or "hairdresser in Dalkeith", search engine optimisation is what puts your business in the results they see.

  • A Google Business Profile that works for you

    Your listing on Google Maps, complete and kept current with hours, photos and posts, is often the first thing a local customer sees, before your website.

  • More reviews, with less asking

    An automatic review request a few days after each job keeps recent reviews coming, and new customers read them before they ring.

More ideas for your kind of business

Why it matters

When somebody near you needs what you sell, they type it into Google and ring one of the businesses they can see. Getting into that group is three things done properly: a site a search engine can read, a Google listing that matches it exactly, and pages that answer the questions people near you are typing. Most small business websites fail at all three, which is why the ones that get it right are so easy to find.

When not to buy this

  • You are already fully booked from the customers who find you now.
  • Your website is slow or out of date, which needs fixing first or the extra visits will not turn into calls.
  • You need the phone ringing next week, because search takes months to build rather than days.

Who it is for

A few of the businesses this is built for, what it is costing them today, and what changes.

A dentist nobody can find on MapsNew patients search "dentist near me", see three other practices, and book with one of them.The practice shows in the map results for its own town, with photos, hours and reviews.
A plumber relying on word of mouthQuiet weeks happen because nothing brings in work except who happens to remember the name.Emergency searches in the towns covered find the business, and the phone rings between recommendations.
A café with a lovely, invisible websiteThe site looks smart but loads slowly and never appears for anything except the business name.It opens quickly on a phone and turns up for the things people actually search for.
A garage that moved and never told GoogleThe listing shows the old address and the wrong hours, so customers turn up to a locked door.The listing matches the site, with the right address, hours and photos, and the pin lands correctly.

What you get, and what it means for your business

A faster, readable websiteGoogle can read every page and visitors stop giving up while it loads, so more of them get in touch.
A complete Google listingYou turn up in the map results with photos, hours and directions, so someone can pick you and ring you.
Pages built on local searchesThe words on your site match what people near you type, so you are found by buyers rather than browsers.
Service areas set properlyYou show up across the towns you actually cover, not only the one your front door is in.
A review habit, and the numbersNew customers see recent reviews before they ring, and Google's own reports show whether the work made a difference.

What is included

  • A behind-the-scenes check so Google can read every page and the site opens quickly on a phone: speed, layout, page titles, headings and the hidden labels that tell Google what your business is
  • Research into the exact words people near you type into Google, so your pages aim at the searches that end in a sale
  • Your Google Business Profile claimed, verified and filled in properly, so you turn up in the map results and on Maps
  • Service areas set to the places you cover, so you appear for searches across Edinburgh, East Lothian, Midlothian, West Lothian
  • Photos, hours, categories and a description that read like your business, so a stranger picks you over the listing beside you
  • A simple, repeatable way to ask customers for reviews, and how to answer them, because the star rating is what people compare
  • Google's free Search Console reports set up and checked, so you see the results in Google's own numbers rather than taking my word for it

Questions

How long does SEO take to work?

Local SEO usually shows movement in six to twelve weeks and settles over three to six months. Anyone promising page one in a fortnight is either buying ads and calling it SEO, or about to do something that gets you penalised.

Does a Google Business Profile cost anything?

No. The listing itself is free from Google. What is worth paying for is the hour or two it takes to set it up correctly and the habit of keeping it current, which is what actually moves you up the map results.

Do you guarantee a ranking?

No, and neither can anyone else: nobody outside Google controls the results page. What can be guaranteed is the work itself, meaning the behind-the-scenes fixes, the listing and the pages, and that you see Google's own numbers before and after.

Related reading

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