Six online shops, run as one

A fair test of what actually brings buyers

Most businesses never get to test what brings in customers properly, because they only have one website. ItemFinder has six. Every storefront sells the same tracker to the same market, so the only thing that changes is the site itself: its own web address, its own brand, its own wording and picture descriptions, and over a hundred of its own articles. It is like trying six shop windows on the same street. One site speaks to iPhone owners, one to people who keep losing their keys, one to the technically minded who search for the Bluetooth standard by name.

All six run as one system, so every order records which site it came from. The owner's dashboard then lines up visits, search rankings (where each site shows up when people search on Google) and orders, site by site. I compared them over months, and judged them on orders, not on visitors. That showed which kinds of page, and which kinds of search words, bring people who actually buy, and which only bring people who read.

You can check all of this yourself: the six sites are live and linked above. The numbers behind them are shown in the first conversation, not quoted here.