Case study · The Filling Station
Found on the map, and ordered from without a phone call
Free, no obligation, and a written quote before any work starts.
The result
How it changed the business
The Filling Station has been making its own pies, sausage rolls and filled rolls in East Lothian since 2003, and now runs three shops. It needed to be found online and ordered from online. I designed the brand and the site, connected collection and delivery ordering, set up its Google Business Profile and keep the whole thing running. It was done as a favour for a local business, and it is here because it is live.
What this means for your business
A local food business does not need a shop platform, an app or an agency charging a monthly fee they are tied into. It needs to be found, to be right when it is found, and to take an order without a phone call. That is a modest amount of well-placed work.
What the owner gets
- Brand design
- Website
- Order online
- On Google Maps
- Looked after for them
The build
What it does for the owner
- A brand and a site designed from scratch: home, about, the three shops with map links, catering and contact
- Collection and delivery ordering connected from the site, so a customer goes from the menu to a paid order without ringing
- Opening hours, phone number and the three locations kept right in one place, on the site and on Google
- A Google Business Profile set up and looked after, so the shops appear on the map for the searches people actually make
- Their web address, keeping the site online and changes all handled on their behalf, so the owners run a bakery rather than a website
Services
The services behind it
The same work is on offer for your business, one service at a time.
- Online ordering and booking softwareFewer no-shows and a diary that runs itselfFewer no-shows, repeat work that comes back on its own, and the hours you spend chasing the diary handed back.See the service
- Website creationA website that turns searches into phone callsTurns the people already searching for what you do into phone calls and enquiries, rather than losing them to a slow, unclear site.See the service
- Google Business ProfileFound on Google by people nearbyGetting found on Google by people near you who are ready to buy, so the site earns more visits, enquiries and calls.See the service
- Management and maintenanceSomeone looks after it, and answers the phoneAn optional extra on top of the running costs: your site kept current, updated and backed up, with a local number to ring.See the service
More work
More results, live today
Want a result like this for your business?
Tell me what your business does and where the time goes. You get a straight answer, and a written quote if there is a job worth doing.
Free, no obligation, and a written quote before any work starts.



